Quantify and Mitigate Theatrical Risk
Based on novel research conducted at Harvard University, our proprietary data analytics platform is built by a team of data scientists and former film industry players.
Our suite of models analyzes millions of data points to provide box office forecasts up to two years before release, as well as granular marketing recommendations based on audience demographics and brand preferences. You can read weekly forecasts and more at our data science blog, or enter your email below to download our white paper.
News
March 1, 2017
CAMBRIDGE, MASSACHUSETTS: Pilot is pleased to be an exclusive partner with Slate Worldwide in the Canadian film marketplace. Slate Worldwide's years of experience in Canada (which boasts nearly 60 film co-production treaties) will be coupled with Pilot's machine learning-based analytics to help clients mitigate financial and performance-based risk with data-driven, statistical security.
February 24, 2017
CAMBRIDGE, MASSACHUSETTS: Women in Hollywood hold a mere 34% of major acting roles and 6% of directing jobs, according to a new study by film analytics company Pilot. The study also found that women at the peak of their careers had 60% fewer acting opportunities than men, and that women were offered significantly fewer roles after reaching age 30. Read more in Variety or on the Pilot data science blog.
Technology and Services
Prophet: Entertainment Forecast Intelligence
Prophet utilizes an ensemble of machine learning models to forecast domestic and international box office revenue. Prophet forecasts are on average 70% accurate from 2 years out, across a training set of 3000 films spanning all genres and budgets. Prophet realizes over 80% accuracy once a trailer has been released.
Sentinel: Audience Relationship Management
Sentinel parses millions of data points across social media platforms and analyzes time-series data of film popularity and audience sentiment. Through hypothesis-driven digital marketing, Sentinel quantifies P&A efficiency by directly targeting optimal audience members based on neighborhoods of taste and synergistic brand associations.
Managed Reporting Service
Receive up-to-date insights from Prophet and Sentinel on a weekly basis in your inbox. Pilot analysts crunch the numbers and you receive immediately actionable forecasts.
Software-as-a-Service
Need custom analytics like release date optimization? Based on your unique needs, Pilot can create a custom SaaS deployment linked to our cloud-based machine learning API.
Press
"Pilot also released a study this week spanning 2,500 films from 2000-2016, including 4,300 unique actors and 1,400 directors. The study found that minority actors were most likely to be cast alongside white actors."
"The software — inspired in part by Netflix’s pioneering 'what to watch next' algorithm — is getting better all the time as it digests more data."
"It’s time for the old-fashioned industry of film to take advantage of the ever-growing quantity of data. Pilot is Hollywood’s big step into the future of data analysis."
"These [HUBweek Demo Day Semifinalist] companies are breaking down barriers, saving lives, and improving our communities. And they’re just getting started."
"This outfit has a system for crunching numbers to help movie studios better gauge how much they might make on a movie."